Delicioso En Casa Univision Enterprise
A to go foodservice concept focused on traditional homemade recipes and dishes that are featured on Univision’s morning TV show ¡Despierta América!



XX DH Transmission
Campaign 

The downhill category is the most aggressive performance of riding speed and skill in the sport of cycling. With SRAM expanding its AXS Transmission technology to a new drivetrain design for downhill racing, the product deserved its own campaign look and feel. One which stood out from other offerings, and would be rooted in the culture of racing. 




FFFFOUNDRefresh Concept
FFFFOUND! is a social bookmarking website that allows registered users to share already existing images on the internet and to receive personalized recommendations of other images. Users not registered can view these posts and the corresponding recommendations; registration is strictly by invitation.


Florida Health
Poster
Awareness for Pre-Exposure Prophylaxis (PrEP), the antiretroviral HIV prevention pill. The word ‘Prep’ is translated into Spanish and Haitian Creole to be inclusive of Miami-Dade County’s wide demographic.


Mispent Summer 2025Print 

Set of print adverts celebrating the story of three SRAM/RockShock athlete’s season made for Misspent Summer’s annual downhill, enduro and cross country yearbooks


Somia Music
Album Artwork
Using midi data blocks used to create type for two album releases by Dell Mibbler on Somia Music.


Eagle 90 Rebuild ChallengePoster 

Eagle 90 is the strongest mechanical derailleur SRAM’s ever produced. The derailleur body features replaceable outer and inner parallelogram links, skid plate, and a tool-free threaded cage assembly, making it the most rebuildable derailleur in SRAM’s Eagle Transmission Ecosystem. To celebrate the embargo lift of the groupset we designed a poster to serve as a mat to challenge how fast shop mechanics could rebuild it. 


Sucre Wordmark 

Custom wordmark for Sucre


Love, Emotion and Meaning
Magazine
Self published magazine journal dedicated to highlighting the literary aspects of underground electronic dance music.


Zipp XPLR
Photo Direction 

Photo direction for Zipp’s new XPLR gravel wheel offering. Telling the ride story of riders getting to their local gravel paths and ripping them highlighting the wheels in action.

Photography by Kenza Barton Schlee


UntitledPhotobook

Selected spreads from a self published photobook dedicated to a series of photos on walking.



The Loop UK Poster 

Poster campaign for non profit NGO The Loop, who provides drug safety testing, welfare and harm reduction services at nightclubs, festivals and other leisure events. Series displays social commentary surrounding hedonism, drug policy and use.

SRAM / Rockshox
Print 

Spread celebrating Vali’s winning season made for Misspent Summer’s annual downhill yearbook.


Zipp Super-9 Wheel
Render 

Render direction for Zipp’s new Super-9 Disc Wheel. We created dramatic detail shots four website and adverts that highlight the disc’s material surface, wider rim profile, hookless bed and redesigned pump-access port.


tINI & The Gang 10 Year Anniversary
Miami artwork
Poster 

It all started as a free beach party in Ibiza, based on the idea of creating a platform for upcoming as well as established “underground” artists and like minded music lovers who would most likely not have the possibility to play on the island as it was ruled by more commercial names.

The main idea for the anniversary concept is to involve and include all ravers and friends world wide and make each and every person of any gender, race, color or age become a “real” part of the gang by including the received pictures and videos in the anniversary artwork.

© 2026 Mathew Sotelo

New York & Chicago